Dark mode
Light mode
Brandbot ai
Begasoft
About the client
Begasoft
Brandbot is a digital product developed by BEGASOFT AG, a well-established IT company based in Bern. For more than 25 years, BEGASOFT has been creating secure and sustainable digital solutions for the public, healthcare, and financial sectors, as well as for software companies.
[ View client website ]Project
Overview
Soochy was responsible for designing the presentation and sales website for the Brandbot AI platform. Initially, my team proposed a design direction, but the client (BEGASOFT) requested a more modern and technology-driven approach that better reflected the product’s identity. At that point, I was asked to redesign the entire proposal.
My Role
As part of the Soochy design team, my main responsibility focuses on UI and Web Design, shaping the visual direction and ensuring a clear, consistent, and engaging interface. I also incorporate usability considerations into my workflow whenever relevant to maintain a user-centered approach.
For this project, I was entrusted with redesigning the visual proposal after the client requested a more modern and technology-driven aesthetic. I led the creation of the new interface, aligning it with Brandbot’s visual identity and collaborating closely on the website’s implementation in WordPress using WP Bakery and custom code. My role included refining layout structures, defining component behavior, enhancing visual hierarchy, and ensuring that the final build closely matched the approved prototype with a high level of fidelity.
[ View prototype ]* Project created during my work at Soochy. All rights belong to Soochy and the client.